- CDC Campaign: Roll your #SleeveUp to #FightFlu
- Save the Date! Webinar on Upcoming Ad Council Flu Vaccination PSA Campaign
- CDC COCA Call – Recommendations for Influenza Prevention and Treatment in Children: An Update for Pediatric Providers
- ANA Launches “The Race to 200M” Campaign
Information from CDC
CDC Campaign: Roll your #SleeveUp to #FightFlu
As we approach the NFID Influenza/Pneumococcal Disease News Conference on October 1, 2020, CDC is asking you to encourage your followers to Roll your #SleeveUp to #FightFlu this fall. Help amplify this message. Get vaccinated yourself, and then create your own ad to post to encourage others to do the same. Social media “frames” and instructions are available on the CDC campaign webpage.
As a reminder, previously shared links to this season’s CDC campaign resources are shown below.
- Digital Campaign Resources
- Key Resources for Clinicians
- Key Consumer Web Resources
- Flu Vaccine Finder Web Widget
(tool you can place on your website to help people find vaccination locations near them)
- Multi-Language Resources:
- Outreach Briefs
Please feel free to reach out to Elizabeth Ryan by email or via phone (404-308-5576) with any questions or if you are interested in additional materials.
Save the Date! Webinar on Upcoming Ad Council Flu Vaccination PSA Campaign
The Ad Council would like to invite you to join a webinar on Thursday, Oct. 8 from 3 – 4:30pm ET to learn more about the new Ad Council Flu Vaccination PSA campaign, in partnership with the American Medical Association (AMA) and CDC.
As you know, a typical flu season is bad enough, and compounded with the impacts of COVID-19 it could be disastrous. Right now, not nearly enough Americans are committed to getting vaccinated against flu. At the same time, longstanding inequities that put undue burden and barriers on Black and Hispanic Americans have driven down flu vaccine adoption rates.
That’s why for the 2020-2021 flu season, the Ad Council, the AMA and CDC are creating a national, culturally relevant ad campaign to inspire all Americans, with an emphasis on engaging Black and Hispanic audiences, to get a flu vaccine. Please join us to learn about the insights we uncovered to motivate Americans to get a flu vaccine, see a preview of the PSA assets, and get access to resources to support and amplify these messages.
- Campaign Overview
- Partners, objective, target audience
- Research, Insights and Learnings
- PSA Creative Preview
- Snapshot of active assets
- Expected timing for other assets
- Promotion plan
- How You Can Amplify.
CDC COCA Call – Recommendations for Influenza Prevention and Treatment in Children: An Update for Pediatric Providers
Influenza remains a serious threat to children due to its potential to cause severe illness and death. Nearly 200 flu-associated deaths in children were reported to the Centers for Disease Control and Prevention (CDC) during the 2019–2020 influenza season. Clinicians play a critical role in immunizing children, the children’s family members and caregivers, and themselves. While early use of antiviral drugs in children can reduce the duration of symptoms and prevent serious complications, immunization remains the most effective way to prevent influenza and its complications, including death. Immunization is particularly important during the severe COVID-19 pandemic.
During this COCA call, subject matter experts from the American Academy of Pediatrics (AAP) and CDC will discuss strategies primary care providers and medical sub-specialists can use to improve flu prevention and control in children this season.
If you are unable to attend the live COCA Call, the recording will be available for viewing on the COCA Call webpage a few hours after the live event ends. The slide set also will be available under “Call Materials” on the same webpage. Free continuing education (CE) will be offered for this COCA Call.
Date: Thursday, October 8, 2020
Time: 2:00 pm – 3:00 pm (ET)
Advance registration is not required. A few minutes before the webinar starts, please click on this Zoom link (https://www.zoomgov.com/j/1616039348) to join the call.
Or iPhone one-tap :
US: +16692545252,,1616039348# or +16468287666,,1616039348#
Or Telephone: Dial (for higher quality, dial a number based on your current location): US: +1 669 254 5252 or +1 646 828 7666
Webinar ID: 161 603 9348
International numbers available: https://www.zoomgov.com/u/acuLtiwXKp
ANA Launches “The Race to 200M” Campaign
The American Nurses Association (ANA) is excited to share that it is a lead partner on a new educational campaign supported by Sanofi Pasteur focused on driving flu vaccinations this flu season, The Race to 200M. As nurses, ANA knows the importance of flu vaccination. This year – given the intersection with COVID-19 – it is more important than ever before to help protect against the flu. ANA is calling on no less than 200 million Americans to get their flu shots this season.
Why 200M? For those who are most at risk for flu and its complications – including Americans 50 years of age or older, as well as people living with chronic diseases, such as heart disease, respiratory disease, and diabetes – no less than 200 million Americans should be getting the flu vaccine annually.
This year with COVID-19, the flu season could have a bigger impact on the healthcare system. The CDC is asking everyone to do their part to help reduce the risk from flu and reduce the burden of flu illness, medical visits, hospitalizations and related burdens on the healthcare system to conserve medical resources for the care of people afflicted with COVID-19.
The campaign launched on September 17. Additional information is available on the campaign press release.
Information from CDC
CDC Surveillance Reports for Influenza and COVID-19
The Weekly Influenza Surveillance Report for Week 38 (ending September 19, 2020) is now available from the CDC Influenza Division. Updated weekly reports are available on CDC’s FluView page. CDC also has released the Week 38 report for COVID-19. This report is available on COVIDView, which tracks and interprets data related to the ongoing COVID-19 pandemic in the United States.