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A summary of presentations from the weekly Summit partner webinars

February 13, 2025 – The latest Summit Summary

Building Vaccine Confidence: Creating an Infrastructure of Trust One Community at a Time – Synovia Moss, MPA, CEO/Managing partner, Moss Consulting & Management Group, Inc. and Project Manager, Good Health Women’s Immunization Networks (Good Health WINs), National Council of Negro Women, Inc.

Synovia Moss, MPA, CEO/Managing partner, Moss Consulting & Management Group, Inc. and Project Manager, Good Health Women’s Immunization Networks (Good Health WINs), National Council of Negro Women, Inc.

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Building Vaccine Confidence: Creating an Infrastructure of Trust One Community at a Time – Synovia Moss, MPA
The National Council of Negro Women (NCNW) and, specifically, the Good Health Women’s Immunization Networks (WINs), work to help national Community Based Organizations (CBOs) enter into the vaccine space.

Good Health WINs activates, educates, motivates, and celebrates organizations across the country.

  • Activate: coalition infrastructure building
    • 40 state and national organizations have been activated for the past 5 years.
    • 1,123 mini-grants in 10,000 zip codes are currently running.
  • Educate: educational campaigns/Community of Practice
    • 91,000 participants have been reached via the bimonthly Community of Practice since 2020, averaging 750-1,000 attendees per call.
  • Motivate: technical assistance and data-driven outcomes
    • Organizations are motivated to be vaccine champions.
    • 3,000 data reports are submitted each year, representing 6,000 partners with CBOs and nonprofits.
  • Celebrate: empowered community population activities
    • The Good Health WINs network is growing.
    • Growth includes CBO listening sessions, a National College Ambassador program, a National Teen Ambassador program, a national vaccine confidence committee, and the National CBO Summit on Vaccine Confidence.

Vaccine Confidence & CBO Listening Sessions
Vaccine confidence includes trust of the vaccines, the providers, and the system that delivers them. Trust is a foundation of belief in reliability, truth, ability, people, and process. In 2025, CBO listening sessions, in support of a community-based approach to building trust, are being conducted around the country to activate 700 community-based organizations, with partners in 25 cities.

  • Project managers, collaborating with pharmaceutical and advocacy leadership, in urban and rural communities, will host the listening sessions with the four goals listed above:
    1. Activate in 25 cities with 30 representatives in each market. Each hub’s unique demographic information will be collected, along with responses to a community-wide survey.
    2. Educate each hub on demographic and survey response data, show hot maps of their cities, and provide their statewide action plan regarding vaccines.
    3. Motivate by creating a mini-grant for the city for a CBO, community-wide educational campaign.
    4. Celebrate through quarterly “Best of Show” of vaccine confidence hubs to all Good Health WINs groups.
  • In January, CBO listening sessions included those in Milwaukee, Pittsburgh, Cleveland, Detroit, Michigan, and Chicago. Highlights include:
    1. Milwaukee: Attendance by anti-vaxxers who were [as it turns out] needle averse or suffered an adverse event with a vaccine, but still believed vaccinations are important, spotlighting the need for safe spaces to have informative discussions.
    2. Pittsburgh: Attendance by the Mayor and other public health and city council representatives eager to help.
    3. Cleveland: Attendance by the public health commissioner and the Chair of the Department of Health, who stressed the importance of a strategy at the community level.
  • In February, CBO listening sessions will include Gulfport, Natchez, Mississippi, Montgomery, and Dallas.
  • In March, CBO listening sessions will include Sacramento, Los Angeles, Seattle, and Las Vegas.

Help the Cause by Joining the Vaccine Confidence Movement

  • Learn more about CBOs in your community to ensure that power network is part of the vaccine confidence movement.
  • Join the Community of Practice and share expert information.
  • Support CBOs, including having them join your coalition but also attending their programs and events.

QUESTIONS & ANSWERS

Q: How do local organization partners find you and get an invitation or figure out how they can help you? What does that look like?
Synovia Moss (Moss/Good Health WINs): My role is as the national project manager and the first thing we do is ask our leaders, in their various sections, to reach out to the people they’ve already been working with  (we call it the coalition of the willing.) But, as we’re going city to city, I have been absolutely amazed that our Good Health WINs partners have quickly reached their 30 organization capacity within 24 hours. These groups are active on the ground with various groups and organizations. Whether it’s Boys and Girls Clubs, schools, churches, their network is extremely important and extensive. If you would like more information about one of the vaccine hubs that we’re going to start, I will reach out and we’ll get you connected to that group.
Connection is very important, because one of the first things we say to everybody is “Make sure your public health department is a part of this network. Make sure that they know about state immunization program managers and all of those different things.” Remember these [CBOs] are the groups that are already doing your social service work on the ground. So they’re already dealing with health food insecurity, housing, etc. And what we’ve said to our groups is “Overlay vaccine competence work into what you were already doing.” So, when we say there are 1,000 projects on the ground, these are people who are already doing clothing drives and water supply and they’re already helping with housing and you name it. They’re already working with groups and organizations, whether it be schools, adolescents, [and now] we’re seeing that they’re doing vaccines across the expanse. So, there are lots of ways that we can get connected.
What I really wanted to do today was to help you all understand that the CBO network exists and that there are some power players on the ground for everybody. And when we talk about [what we are] getting through these organizations, we have 40 [grant recipients] and we can get to 4.5 million [people]. So, it’s just a way that we can expand our advocacy efforts.
Carolyn Bridges (Immunize): If you can share the cities coming up, we could share that with our listserv and let people reach out to you if they’re in those cities and want to participate, if that works for you and your many partners.
Synovia Moss (Moss/Good Health WINs): Yes, and as soon as we initiated this concept around the creation of these vaccine confidence hubs, we were pleasantly surprised at how many groups really came to the fore. And I know that in 2025, we are going to do 25 cities, but we already have another 25 to 50 cities who would like to create a vaccine confidence hub. So, we didn’t even know that that level of interest was there until we created this strategic design around how we’re going to do this work. So, you think about when and where and how we need to respond, this is just what that infrastructure could look like to support all the work that you all are doing already.

Q: When will you be in North Carolina?
Synovia Moss (Moss/Good Health WINs): I will send you all the slides and you’ll see the dates and that North Carolina is going to be in the second-half of the year. We did the first 12 sessions in January/February/March and we’re going to do the next 12 in September/October/November/December. So that’s when we’re hoping to close out there. It’s kind of like putting together a tour. We didn’t realize it was going to be this big, but we have them all clustered. If you can join us in any Community of Practice, we always announce the upcoming dates. We just announced the first two dates in March, so they’re building out the calendar as we go.

Q: How are you working out what the funding issues are? Are you just adding on to what they’re already doing with regard to the funding that they have or is there additional funding that’s necessary to help overlay the vaccine part onto what people are already doing?
Synovia Moss (Moss/Good Health WINs): The initial funding came through the paid program. Because we’re a large membership organization, each of our funded parties (we have 40 sub-recipients in the grant with us) received an allocation to share with their state and/or their chapters across their respective organization, and as they pay funding decreases. We really appreciate that we’ve gotten a lot of support from our partners, industry, and other groups who really want to continue to see this work continue. This is about building out infrastructure. We are always in search of funding because this is a movement. We have never seen the excitement of this many folks on the ground who are really committed to doing the work, because they were already doing the work. So, adding the vaccine on top of what they were doing made it a lot easier for them to purchase supplies, buy any print flyers, and give out kits. So, it has morphed over the 5 years.
Do we need help? Yes, we’re always in search of funding, but we are also beginning to see – and how we know this is going to stay – that these are national organizations that have national conventions. And one of the things that we asked them to do was to bring a resolution to their convention, which meant that the topic would stay on their health agenda. And now that we’re seeing that happen, that’s when we know that this is really building out trusted messengers and vaccine champions because the leadership understands what’s happening. And that’s really a beautiful thing. So, we know the work is going to continue; we know it’s going to change, but we also know that moving it from the mini grants into the citywide hub will mean local dollars that they can access at the local and the state level that they may not have been able to access at the national level. So, we’re just being optimistic about how we grow this out.
But I want you all to know that I believe we have millions of vaccine champions who are ready to respond when we see things happening in their communities. And it really is the activation piece. I think that’s what might have been missing because people said, ‘Nobody asked us to do this work.’ Some of these groups are 100 years old. They said, ‘Nobody asked us to do vaccines.’ But COVID brought us all to the table. We know that leadership knows that because of what’s happening in the space, we know the importance of vaccines across the lifespan, and that’s what we’ve been able to educate about through our Community of Practice sessions, as well.

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“Shot in the Arm” Remixed: Creating a Vaccine Confidence Film Library Tailored to Your Needs – Maureen Flannigan, Executive Producer, Black Valley Films

Maureen Flannigan, Executive Producer, Black Valley Films.

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“Shot in the Arm” is a documentary film that explores the history of vaccine hesitancy from the context of the COVID-19 pandemic. The film’s website is www.shotinthearmmovie.com and can be seen on PBS.org.

The film has been raising vaccine confidence through:

  • Free, community movie night and popcorn events designed to rebuild trust and encourage open dialogue between parents and providers
  • Conferences that screen the film to highlight healthcare professionals’ resilience during the pandemic to tackle the critical workforce shortage
  • University screenings and Q&A events to address the decline in applications to public health programs and inspire students who are doubting their career path
  • Large screenings, including longer versions of the film and a director’s talk

“Shot in the Arm” Remixed
A new film library, tailored to public health, has been developed and is essentially a vaccine confidence toolkit. The toolkit was designed to help educate stakeholders about the history of vaccines or the FDA’s vaccine approval and licensure process, or patients who may have misinformation fueled by anti-vax disinformation.

  • The film has been divided into individual, thematic sequences, resulting in a comprehensive library of short clips that target educational and communication needs.
  • Considering sensitivities around certain topics, this library allows flexibility to tailor messages to specific audiences as users seek to combat vaccine misinformation, raise vaccine confidence, address vaccine hesitancy, or inspire engaged stakeholders. Clipped sections include:
    • Dr. Paul Offit discussing the history of diseases and vaccines, including past public health mistakes, and the establishment of safety institutions, including the FDA and CDC.
    • Blima Marcus, DNP, a nurse and science communicator who combats misinformation about measles in 2019 and then navigates COVID-19 and ultimately recommits to advocating for science.
    • And sequences on the anti-vax movement, which can help in understanding and engaging with vaccine-hesitant patients and parents; on a science communicator versus a disinformation communicator; on autism and vaccines, featuring a vaccinologist fighting vaccine disinformation; and on a family’s COVID-19 journey through the lens of the social contract of public health.

Licensing the Film
The film is available through licensing and each license includes:

  • A customizable presentation template
  • A discussion guide package, including a host guide to set up an event and a viewer guide with additional resources and discussion questions

Pricing is available on a variety of tiers:

  • Conference license – a one-time option for in-person screening for up to 500 audience members, $600 per 15-20 minutes of video sequences (can be stacked)
  • Subscriptions – unlimited access, plays, and views for organizational staff, in-person and online screenings, $1,500/month / $15,000 annually
    • Optional branded website with additional storage/screening/data collection options, additional $500/month

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Announcements
  • Registration is open for the Adult and Influenza Immunization: Looking Back, Moving Forward, May 13–15, 2025. This summit will be held at the Crowne Plaza Atlanta Perimeter at Ravinia.
  • 2025 NAIIS Poster Session: The May 2025 NAIIS Meeting will include a poster session.
    • Deadline to submit an abstract: March 1, 2025. Submitters will be notified if their poster is accepted by March 15, 2025.

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