A summary of presentations from the weekly Summit partner webinars
February 8, 2024 – The latest Summit Summary
- Flu Coverage Surveillance Update – Katie Tastad (CDC)
- Communicating About Vaccines on Social Media – Dana Howe (VYF) and Jessica Malaty Rivera (VYF)
- Questions
- Announcements
Flu Coverage Surveillance Update – Katie Tastad (CDC)
Katie Tastad, PhD, MPH, Influenza Division, Domestic Surveillance Team, CDC, gave a flu coverage surveillance update for week 4, ending January 27.
Outpatient Respiratory Illness Activity by Jurisdiction
- There are 20 jurisdictions still reporting high/very high influenza activity
Outpatient Respiratory Illness (See: FluView)
- Influenza-like Illness (ILI), fever plus cough or sore throat
- Respiratory illness is at 4.3%, which is above national baseline (2.9%). It has been above baseline since November in all regions
- ILI has been stable since week three of 2024, following three previous weeks of decline
- ILI by age
- Highest in the age 0–4 years group, followed by the age 5–24 years group
Virologic surveillance
- Clinical labs
- Percent positivity of specimens tested in clinical labs has been at 16.2%
- Percent positivity increased nationally compared to previous week
- Increased in the south, Midwest, Pacific northwest, and New England
- Public health labs
- About 80% of specimens tested were influenza A
- About 60% H1N1
- About 40% H3N2
- About 20% of specimens tested were influenza B
- Since October 1, 2023, CDC has genetically characterized over 1,000 flu viruses in the U.S.
- Majority of viruses genetically similar to the current vaccine virus
- All specimens antigenically characterized have been similar to cell-grown vaccine reference virus
Hospitalization
- More than 12,000 new patients were admitted to a hospital with lab-confirmed influenza this week
- Admissions remain stable following about three weeks of decline
- In 14 states, FluServ-NET shows decreases since the beginning of the year
- Hospitalizations are higher in age 65+ years group and the age 0–4 year age group
- Hospitalizations in all age groups except for age 5–17 years have been steadily decreasing; that 5–17 years group had slight increase
Mortality
- Seeing decreases in mortality due to influenza on death certificates and this is continuing to decrease
- Pediatric deaths
- There have been 65 influenza-associated pediatric deaths
- Split between influenza A and B viruses
- Southwest has highest rate of pediatric deaths
Summary
- Seasonal influenza activity remains elevated nationally, with increases in parts of the country
- Outpatient respiratory illness has been above baseline nationally since November and is above baseline in all 10 HHS Regions
- Influenza A(H1N1) is still the predominant influenza virus circulating, although influenza A(H3N2) and influenza B viruses are also being reported
- CDC estimates that there have been at least 20 million illnesses, 230,000 hospitalizations, and 14,000 deaths from flu so far this season
- It’s still appropriate to vaccinate, as influenza is still circulating
Resources
- Weekly Viral Respiratory Illness Snapshot (cdc.gov) – Provides a summary of key viral respiratory illness findings for COVID-19, influenza, and RSV from the past week and access to additional information and figures
- FluView Interactive – Influenza dashboard with a series of dynamic visualizations
- Respiratory Virus Laboratory Emergency Department Network Surveillance (RESP-LENS) – This interactive dashboard tracks emergency department visits for laboratory-confirmed severe acute respiratory coronavirus type 2 (SARS-CoV-2), influenza, and RSV.
- Respiratory Virus Hospitalization Surveillance Network (RESP-NET) – This site comprises three platforms that conduct population-based surveillance for laboratory-confirmed hospitalizations associated with COVID-19, Influenza, and RSV among children and adults
- National Emergency Department Visits for COVID-19, Influenza, and Respiratory Syncytial Virus – This site provides a combined view of emergency department visit data for multiple respiratory conditions as tracked by the National Syndromic Surveillance Program (NSSP)
For questions, contact Katie Tastad at qwu5@cdc.gov.
Communicating About Vaccines on Social Media – Dana Howe (VYF) and Jessica Malaty Rivera (VYF)
Dana Howe, MS, Communication Director, Vaccinate Your Family (VYF), and Jessica Malaty Rivera, MS, Senior Science Communication Advisor, de Beaumont Foundation, Infectious Disease Epidemiologist, Johns Hopkins University Center for Health Security, Committee of Scientific and Medical Advisors, Vaccinate Your Family (VYF) gave a presentation on communicating about vaccines on social media.
Dana Howe
Social media is a conversation that could be hours long…we are going to give you a top-line overview of the best practices we learned that you can keep in mind as you engage with audiences on social media.
Jessica Malaty Rivera
Going back a few years, I became a trained science communicator by accident in my work in infectious disease surveillance. I was trained on how to translate complex science into small pithy summaries for audiences that did not have the same technical training as me…Prior to the pandemic, I had a private social media account. I didn’t do a lot of my science communication on social media…I realized very shortly after the emergence of SARS-CoV-2 that I could use my platform as a tool for amplifying messages that were seemingly getting buried in what is an unsurprising consequence: infodemics. I turned my private accounts into public accounts in March of 2020 and they exploded…so I thought I would start using social media to answer common questions. I started doing FAQs. I would do a weekly roundup and solicit questions in a question box to my followers, which went from 900 to, at its peak, almost 450,000 followers on Instagram. That was purely because of science information…(the audience) wanted short, easy-to-understand, shareable content that was judgment-free, and empathy-driven from the angle of all the identities that I wear, which is mom, woman of color, and scientist…I then took that same kind of communication to Twitter (now X) for the COVID-19 Tracking Project…We would do our daily data releases at 3:00 p.m. (PT) every single day and I helped write the tweets every day for about a year and a half with that research team. We grew a following there because we realized what (the audience) was hungry for and what we could provide…After listening to our audiences, we realized exactly how to respond.
Dana Howe
I have been involved with the team of Vaccinate Your Family that’s been creating a social media digital footprint more broadly for the past 2.5 years. I joined Vaccinate Your Family during the pandemic in the summer of 2021. I also have a background in Health Communication. I was working at a patient advocacy organization prior to this but my passion for health communication is in translating science so that it’s meaningful to people in their lives. The pandemic made it clear that there was such a huge need to do this…so I got involved for that reason at the time and have been inside the Vaccinate Your Family social media accounts ever since. …We’re bringing both the perspective of a brand organization in the public health space…and as a professional individual.
Jessica Malaty Rivera
Early in the pandemic, I remember there were several influential folks who spoke about the infodemic that we were facing with some shock and surprise…many of us kind of saw this as an inevitability and we were bracing for impact once the conspiracy theories started. If you look back at the history of infectious disease outbreaks, misinformation has always been one of the byproducts of that…so we absolutely anticipated it…We were wondering why this was a surprise. We have known for a long time that science isn’t a complete job until it’s communicated…What good does that do if it’s not actually translating to the public?
How do we turn science into actual public health measures? …That happens through messaging. It sounds incredibly simple, but if we don’t have messaging…we’re actually doing ourselves a disservice…We were thinking about how we disseminate mRNA information…and then people hear Operation Warp Speed and immediately there were a lot of associations…We’re not even talking about on the infrastructure side—we spent billions of dollars on the very necessary research and development of these vaccines…This is part of the problem of the federalized public health system…We’ve often thought of science communication as an afterthought and I think this is one of the worst (and most painful) lessons that we learned… Vaccines can’t really do much if they’re sitting in vials. Communication plans have to be at the forefront of all of these initiatives.
Dana Howe
We have a responsibility to not shy away from social media and…from what social media can be…Think critically and go to that next level of what social media can be, if we’re really prioritizing it…This is hopefully getting you all motivated when it comes to your social media work because it can be hard, but realistically, most of us are getting news on social media and it’s not necessarily a bad thing.
Jessica Malaty Rivera
There is a good utility in social media for news dissemination. It is quick, shareable, often times short and easier to understand than going to long-form articles. It has its downsides, but…we have seen a pivot from every major news platform to creating content that fits social media. It depends on the platform. Some people have very strong feelings about whether it’s X (formally Twitter), Instagram, or TikTok. I know the U.S. government will not use TikTok, so they lean into the other platforms…I don’t think it’s a bad thing that people are getting their information from social media because I think that we also have to lean into where people are getting bad information, not just good information. As communicators, our job is to not just send the truth out there and share verifiable, good information; we also have to understand what is being said. It’s part of our listening skills to understand what to debunk, what to demystify, what to correct, etc. I always say that being a science communicator is being proficient in a few languages. One is the language of science. One is the language of pseudoscience. And one is the language of media. You have to understand these languages to know exactly how to have the most impactful message and reach the most people while also doing the necessary work of debunking, deep platforming, amplifying, and reinforcing.
Dana Howe
There’s a sense of responsibility to be on platforms putting out good science-based information because if we’re not, it will leave the vacuum…[that will be] filled with maybe not so good information…I don’t know if people caught the op-ed that (Peter Marks, MD, and Robert Califf, MD) from the FDA wrote recently, Is Vaccination Approaching a Dangerous Tipping Point, but it was talking primarily about healthcare providers bringing good science-based information to their patients regarding vaccines. There was a quote about needing to flood the space with good evidence-based science communication…Should we use those platforms, and how do we play the game by its rules on social media? For me, it starts from a place of knowing that, yes, we want to be there in the town square that is social media, doing our best to put forward as much of this good science-based information and invite people into that process of science as well.
Jessica and I were talking about audiences and who we are talking to when we are posting on our social media. I think our answers are slightly different because of the nature of our accounts, but I’d love for you to go first, Jessica.
Jessica Malaty Rivera
I’ve done a few very rough audits of my audiences to see who I was talking to, and it varied throughout the pandemic. I will say I intended it to initially be friends and family who were asking those tough questions. That grew to friends of friends of friends and that grew to peers and that grew to colleagues and that grew to people who were vaccine-hesitant, vaccine curious, and antagonists who wanted to fight and debate. It was diverse. I would say that a lot of my followers, when I’ve looked at the metadata that is provided to me by Meta, are predominantly female and predominately from the U.S. Lots of them identify as parents. Lots of them identify as pro-science. At the same time, it’s my opportunity to not speak to any of my audiences as though they are a monolith. Communication is repetition. You will have to say the same things a few times, sometimes slightly different, to reach those core audiences. We know that our audiences are not homogeneous, and we need to be culturally competent. We need to be emotionally intelligent. We need to be accessible to audiences that don’t have the same abilities to access the information. The fact that we can meet people where they are by using social media is probably one of the most advanced, advantageous ways to use this medium because it can be so flexible and so easy to tailor.
Dana Howe
When we’ve thought strategically about who we want to be talking to…When you’re managing a social account and you look at that data on who is following us and what do we know about them, you can then think about who do we want to be talking to…We’re not talking directly to people who are anti-vaccine on the Vaccinate Your Family accounts. We are not using the Vaccinate Your Family accounts to change someone’s mind who has a negative idea about vaccines. Strategically we think about our priority audience as trusted messengers in their own community and who might be somebody’s aunt who is pro-science and pro-vaccine who follows us. Then they are taking the information that we are posting and sharing it with their families, their community, their cousin who is not sure if they’re going to get an mRNA vaccine. We have been prioritizing those folks as our audience. We are making content that is shareable. We are thinking about engagement as our number one metric that we are looking at to measure success. For example, how many people shared this Instagram post to their story? For us, that’s a win when we’re thinking about our messages moving via trusted messengers…If you follow an organization called “Vaccinate Your Family” on social media, you probably already know where you stand on getting your family vaccinated and you’re probably going to be getting your family vaccinated…There are followers out there to antagonize us…but for the most part, our audience is really somewhere in the movable middle, public health advocates, and vaccine advocates. We want to turn them into pro-science communicators, so we are trying to pass that message and make it shareable. I would love for you to talk a little about what you see in your direct messages, Jessica, because you were telling me you are talking to people who might be on the unsure side.
Jessica Malaty Rivera
It is very fascinating to look at the experiences and the responses. I will say that during the peak of 2020–2021 when I was working at the COVID-19 Tracking Project as the science communication lead, a lot of the audience following closely were public health leaders. They were state epidemiologists, directors of public health departments, interns and research analysts, and other groups, foundations, and universities who were using our data for their own modeling. They were expressing both the shared anguish of not having good data…and understanding the challenges of this data having to be analyzed and shared in a timely way. As the COVID Tracking Project transitioned away from daily tracking, and then to no longer tracking at all…I got an entire spectrum of death threats that needed to be handled by the FBI…I really thought I was talking to the more movable middle—the overwhelmed curious but fearful because they’re pregnant or because they’re in a high-risk group…But, I’ve also seen the kind of radical transformations in people who have been violently anti-vaccine who have changed their minds [and become pro-vaccine]. And it is because…of the way you explained the scientific mechanism, and the way you explained the data that it finally hit them. Is the goal to change every anti-vaxxer into a pro-vaccine champion? No, but are we seeing the progress of people who are having higher degrees of science and data literacy across the spectrum of vaccine hesitancy. That is one of the most important goals of science communication. It is not about winning arguments, not about conversions, but is about increasing folks’ science and data literacy so that they are informed to make better choices for themselves and their communities. We are seeing that in the thousands and the millions because of the ripple effects.
Dana Howe
We are going to talk a little bit more about bringing people in on social media to the science and not necessarily treating social media as publication of a finished product…which it is sometimes. It [social media] is also a tool to bring people in on a process that is ongoing because it creates the science and media literacy that helps people do their own research in a meaningful way that will lead them to better conclusions.
I want to talk about playing the game according to the game’s rules…I do not think that we are going to deliver to you those easy answers, but we can talk a little bit about what it means to play the game according to the game’s rules. What have you seen lately, Jessica?
Jessica Malaty Rivera
There was somebody who reached out through Facebook and Instagram because they liked the content that I was sharing and wanted to promote it. They wanted me to be among the profiles that people would see so that they knew that they were getting reliable scientific information, which was a huge honor. That said, I learned of all the ways in which the system is just the system and it is not one big algorithm, it is multiple algorithms and it’s multiple systems that unfortunately don’t have as many human touch points as we would all like. If only they had enough people to do the kind of curating that we would need and the filtering that we would need and the responses that we would need when it comes to violence and dangerous, deadly misinformation, Instagram and Facebook could potentially be safe for science, but it has its faults. We have to recognize that, which is why we must play the game according to the rules. Right now, the rules of the game are that they are going to prioritize some content over other content. Right now, it is short-form videos, reels, and carousel posts that are not ten photos but five photos…The head of Instagram will often go on his stories and say this is what we’re prioritizing, this is what we want to incentivize, this is what we’re going to give you rewards for, and unfortunately, it’s kind of how we have to do it. It’s caused me to have to pivot several different ways and I can point to a moment in my engagement where I had really good engagement and then I had astronomical engagement when I switched from sharing content in the form of written text to doing selfie videos—where I spoke using my voice…I couldn’t believe I was talking into my phone looking at it with a straight face, but that’s when the engagement shot up. I would hear from people saying, “it’s so nice to put a voice and a face to a name. It’s so nice to hear from a person.” We get accused of being robots and getting paid, when we are unaffiliated, independent people. When I say “unaffiliated” I mean from big pharmaceutical companies which are the marker of distrust on social media. When I did that, it changed the game. I have seen so many organizations, including Vaccinate Your Family switch to using Instagram live as an option, using video that has subtitles with somebody talking so that folks in different settings with different abilities, and folks who are not paying attention, eg, multitasking some other meeting, can listen and watch. It is always evolving…Stay on your toes and learn how to use the tools as they should be used for optimization.
Dana Howe
The game is trying to stay on top of what is the latest…this could be outdated next week, so find places to stay on top of it. I love a woman named Rachel Karten who keeps up with social media trends. She’s an incredible social media expert…who does a newsletter for social media managers about case studies of what she’s loving and seeing on social media…We can borrow from that because that’s where the trending topics, the memes, are, where we’re seeing those videos, where we’re seeing brand spokespeople and funny examples of things that worked…That’s one place where you can get good information. I also want to say from the brand perspective… finding the time and bandwidth investment to do the creative work is important. This work requires you to move quickly using a current meme and getting something posted, but you also need to get it approved and then deciding that you want that to be the priority this week, and getting it out because it won’t be relevant if you post it next week. When you are able to do that and have it be fun, you will see the return on engagement…it requires being flexible and also hiring and paying people to do this work. I am so grateful we have a team at Vaccinate Your Family where it is not just one person working on social content. I think a lot about what you said about turning the camera on yourself and how powerful that is but also how scary it is, and how that requires, if you are a brand, training. People who are making personal videos where they’re talking on camera on social media are the news anchors of today, and news anchors have an incredible amount of support—hair and makeup teams, cameras, lighting, the talking points for them—you should try to support your social media managers the same way, because expecting someone to be comfortable doing that is a really big ask…Finding people who want to do that and then supporting them in doing so…will help your engagement on social media…Making it happen is challenging and requires it being a priority financially and time-wise.
Jessica Malaty Rivera
What I have learned…is that your ticket to success is your cadence…Bursts of social media content will hurt you in the end because it is not consistent. (You need) a steady drumbeat coming from your account to show that you are trying to build the voice and a channel on these platforms. This is going to be one of the best ways to see that reward. I cannot emphasize what Dana said enough, social media cannot be an afterthought. It is a full process and requires many minds to do it well…When I am working on social media content with Vaccinate Your Family and with the COVID Tracking Project…it requires a good system of editing and of resource checking and referencing. It requires a good amount of investment…One of the things that drives people to social media or to places that end up being pitfalls for misinformation is panic that is induced by mixed messages. It is probably the driver of people going to places that are not reliable sources when they do not know who to trust. By creating a space for yourself and your organization, or you as an individual to be a trusted messenger and a reliable expert, your messages will not be mixed. It is probably the best way to have…folks coming back. They know they can go to Voices For Vaccines social media page and it is going to be reliable and consistent.
Dana Howe
I think the magic…is having a system with your team where you are checking sources, you have a plan, and you have a social media calendar so that you have a steady drumbeat of content. Also, know what you’re talking about ahead of time and when you are able to jump in when you get a clever idea from something you saw online that’s trending today. Then you can turn around and make a fun piece of content—or maybe it’s not fun, maybe it’s responding to a piece of news and debunking something—while it is still timely but being able to pivot. The timing really does matter, so having a system and being flexible within that system, while trying to keep it fun is what we are always doing. I am always here to talk about it and to hear what others are doing as well because I think it is such an iterative process that it is always changing.
Jessica Malaty Rivera
We must do a lot of unlearning about what science and public health is. A lot of times it has been weaponized to keep people out of information—that it is only for an elite, highly-trained group of people. So, you speak with a lot of binaries, absolutes, zeros, and one hundreds, and all risk and no risk, and we have forgotten the fallibility of the humans behind science and public health…Probably the biggest driver of lost trust in trusted messengers is feeling like their messengers are sending mixed messages. When there is no alignment [in our messages]…it causes people to look other places. Scientists and public health researchers would probably do better if we brought the humanity back into these spaces by saying things like “we don’t know” or “we don’t know yet.” I know we do say “some of the data is still being collected” or “the conclusions are not quite there yet” or “the trials are still ongoing” but there’s a more human way…to say things like “we too, as parents, wish we had answers to these questions” and “we too, as employees of our companies, don’t quite know how to navigate this yet.” To invite them into the space of uncertainty while not causing them to panic requires a level of emotional intelligence that is often missing in many scientific communications. Instead, we saw a lot of fire and brimstone-type messaging from a lot of leaders in the beginning that caused the kind of selective memory in the folks who are saying “we flip-flopped on masks.” That is a bit revisionist if we think about what happened. We said, “don’t use them because we didn’t want shortages in high-risk settings,” and then we said, “they worked,” and we have consistently said that they worked, but the public’s memory is very stained by the political messages…and by policies that felt confusing and oppressive. This is where the humanity side needs to be seasoned throughout any type of social media presence so that the public do not look at it as just another form of authority and another form of unreliable messaging.
Dana Howe
From the organization side, this means being thoughtful about trying not to treat every social media post as the final thought, because we do not have that luxury when it comes to science communication, especially about vaccines. Over the past few years as things have been changing, we think that the power is in saying “we don’t know” or “here’s what we know now” or “here’s how this might change” or “here’s what we’re excited to learn more about,” and not waiting to a point in time where we have all the answers to start communicating, but instead, bringing people along with us. It can be hard when, as an organization, you want to make sure that you are able to have citations for everything…It is not intuitive sometimes to have that softer human touch as a brand that is creating communications, but social media…is the place to do so…in the interest of earning the trust of your audiences.
Jessica Malaty Rivera
As science communicators our job is to make sure that the work that we are doing is translated to the appropriate audiences and that they understand it, use it, and understand how to make informed choices. There’s room for a lot of people in this space. We need more science communicators, and we need science communication to be integrated into primary education, medical education, and public health education…I wish that the public understood these things better. One of the biggest threats to our democracy is misinformation and science misinformation…For the next year of your content creation, think about how to reach more people and do it in a way that is most impactful. Make sure that science is not sitting behind closed doors and elite institutions, and put content out to the public using social media as a as a mechanism to amplify.
Questions
Q: If your resources are limited (like staffing), what do you prioritize first?
Jessica Malaty Rivera (VYF): There are a number of free resources available that can help train you in creating content resources. Canva, for instance. If you want help to visualize what you are doing, there are opportunities. I think collaboration should also be prioritized here because when we work together and speak in a unified voice, we also help create more trust. I love whenever I can collaborate on a post with Vaccinate Your Family or with other organizations and say, “hey we are aligned on this based on this data.” So, using your community, your allies, and your shared organization connections is probably your best bet.
Dana Howe (VYF): In the immunization space we are really grateful to have so many great partners who are making content. And we don’t necessarily need to be duplicative in making an infographic that says the same thing if a partner has already made it. It’s not in any of our best interests to spend our time doing that, so I really appreciate this space because I find that there’s a lot of willingness to cross-post—to do collaborative posts…Get creative about ways that you can be present on social media while sharing content that has been made by other people who are working to screate and share their content and have the time and bandwidth to do it. I would certainly offer ourselves as a resource in that respect. So many organizations are making campaign toolkits and prewritten messages. I would say prioritize your time on listening and responding in real-time. Maybe you’re not going to be a content creator covering the ACIP updates because another organization is doing that. But, maybe you are sharing news every day that you are seeing, or you’re responding to myths that you see and debunking them. So pick one thing that you see that you can do in a timely manner that you think is additive to what you see on your social media feeds.
Q: We have found that a lot of social media sites flag the word “vaccination” but not the word “immunization,” and have found this to be a helpful workaround for some social media algorithms that block the word “vaccination” or flag the word. Does that sound true to both of you?
Jessica Malaty Rivera (VYF): I wish it was as simple as that. I wish there were a list of words to absolutely avoid. I have directly asked my points of contact there [social media platforms] and they say, “Oh no, we don’t deprioritize the word COVID.” Dana and I were talking about how finding Vaccinate Your Family as a profile on Instagram is difficult because immediately, they [social media platforms] are going to assume that if you are typing in “vaccine,” you are probably looking for some misinformation…on the Internet. Or they will automatically think you want to go to the CDC website or WHO. I also want to see Vaccinate Your Family with those organizations.There is a degree to which there is some truth to the question, but I’ve also heard that it is not as simple as, these are the trusted words and these are not the words. Some people get really creative, and they use numbers or asterisks. I have seen people use underscores between the C and the O, or a happy face for the O…Instagram is very reactive to what is going on in the news, so if there is a lot of stuff that is controversial you will see suppression. This is where X…is fair game and you are not going to see that as much.
Dana Howe (VYF): I will just echo that we struggle…We’re always trying something new every day. Every day is an opportunity for a test to see if something is performing a little better for you when you use “immunization.” If so, use “immunization,” but I cannot say that that will be true across the board. And we are caught in the algorithms trying to keep people from misinformation, a double-edged sword. It means that we, in the past years before COVID-19, had a lot more antics and vitriolic speech in the comments because when we got huge engagement, things would go in that direction. More recently we are seeing less engagement because it is being de-prioritized by the algorithms because of “vaccinate” being in our name. So that is something that we are always thinking about. I noticed, on Facebook if we reshare something that is a vaccine-related post from WHO, within minutes, it will have more views than any post that we have posted in the last week every single time. I am sure you’re all up against the same challenges.
Jessica Malaty Rivera (VYF): I had a friend who was just at an Instagram summit for content creators, and they had top five takeaways. They were: the use of front-facing vertical video, not forgetting hashtags…as a way to connect content to the right people because they are doing keyword searches. It is the things that you think might be too simple that are still the way to do it. It is making sure that your cadence is consistent and that you are not having big gaps in between the things that you are posting. It is using your words strategically. It is collaboration. And it is paying attention to the things that are being said that are trending. As Dana pointed out, they will say this audio is trending, or this format is trending, or this template is trending; leaning into that is going to help to optimize your work.
Dana Howe (VYF): The content must be content people want to see. If it is something that your followers are not going to engage with it does not matter if you are going to say “vaccine” or “immunization.” We did not talk too much about that, but your content should be something that your audience responds to and wants to see; otherwise, you can play the game, but you’re not going to go anywhere.
Q: How do you make science sexy again?
Dana Howe (VYF): What we have learned from Jessica’s experience (and those of science communicators like her) is that there IS an appetite among the public for science information. It’s less about making it sexy and more about providing context, making it meaningful, and inviting people into the process. I think when our information meets a present need—answering timely questions, clarifying a point of confusion—we see that people do respond. And always trying to make science communication more human!
Announcements
- The February 15 Summit Weekly Update is canceled
- A special Summit Weekly Update on vaccination of pregnant women will be held on Thursday, February 22 at 3:30 p.m. (ET). This webinar is co-sponsored by the NAIIS and American College of Obstetricians and Gynecologists. Participants will need to register in advance for this webinar. Link to register for the Maternal Immunization: Opportunities and Challenges webinar: https://us06web.zoom.us/webinar/register/WN_Ktn8yKMkRLOFi1USxyIaVw
- Please also mark your calendars for the Summit in-person meeting being held August 15 (full day) and August 16 (half day) in Atlanta, GA. The in-person meeting has been moved to August to accommodate the National Immunization Conference (NIC), which is being held in Atlanta, GA, on August 12–14. The Summit in-person meeting will focus on operationalizing adult immunizations. Stay tuned for further information.
- The Summit workshop developed tools to address challenges in providing multiple adult vaccines along with COVID-19, flu, and RSV vaccines. See the Summit’s Operationalizing Adult Immunizations in the 2023 Fall Season and Beyond Workshopweb page for the deliverables.
- There is a new zoom link for the Summit meetings for 2024. If you do not have the new link, please contact info@izsummitpartners.org.
- If you have agenda items you are interested in sharing with the Summit, please tell us and we can add you to an upcoming call as a speaker or panelist. Contact information: info@izsummitpartners.org